Finds pope of approval at the Vatican. Spends capitalistic gains on pope-card. Proceeds as vessel of papal blessing. 👍🏼
VML Singapore
Copywriter, Sep 2023–May 2024
Wunderman Thompson Bangkok
Copywriter, Mar 2023–Aug 2023
Wunderman Thompson Singapore
Copywriter, Sep 2021–Mar 2023
Arkchetype Production
Associate Creative Producer, 2018
Freelance
Copywriter, Art Director (Film), Asst Director, 2014–2021
imagicore (creator of WIX templates)
Creative Lead & Community Manager, 2013
ALEXIS Magazine
Writer, 2011–2012
Ruthe absolutely abhors writing about herself.
Instead of babbling on about her creative oddities in the third-person, here are some of her favourite work:
Taking over mom brands with the Father of KFC
Redefining inclusivity in sports with HSBC [freshly submitted for awards; link pending]
Shifting the red carpet spotlight from women’s gowns to women’s strength with Netflix
Challenging male boxers to beat the queen of action, Gal Gadot
Convincing brown folks to give us poop for Amili
Waking folks up with fruity Kellogg’s explosions
Doing a whole song earworm and dance for babies in Huggies
Invading dream ad space with a Kotex lullaby
Writing, shooting and editing an entire Kotex ASMR experience by herself
And she gets results:
#1 Brand Sales on Shopee APAC for 11.11 – Huggies Playbox
Millionsss of views for brands
≥100k views of a blog post about her mom and chicken nuggets
Actually made money off livestreams
Serious creds-sorta stuff:
Ruthe helms the Kotex, Huggies and Acuvue accounts in VML Singapore, and works as a key creative on HSBC. In 2023, she represented Wunderman Thompson in a 5-month secondment to Bangkok, where she worked on multiple award-winning campaigns for Netflix and KFC Thailand.
Other notable brands she has worked on in the past include Abbott, Akamai, CPF, HSBC, Kellogg’s, IMH, Marriott, NHG and URA.
Outside of work, Ruthe enjoys concocting new (and some say, sus) recipes. When not poisoning her guests, she can be found conjuring wacky and wretched TikToks, cooking up jingles on her uke, or conspiring with her fur kid to take over humanity.
And yes, she still writes. But her value to you isn’t in just writing—it’s in the end-to-end creative process from strategy to creative to post-production. Curious? Hit her up for a chat.
Awards
2024
Andys | Regional (APAC) Shortlist (KFC: Let Mom Rest)
Andys | Regional (APAC) Shortlist (Netflix: Action Red Carpet)
2023
Adman | Digital & Social | Sectors | Product & Service | Bronze
Adman | OOH | Ambient & Special Build: Large Scale | Bronze
Adman | OOH | Interactive Experiences | Finalist
Adman | Good | People | Equality | Bronze
Adman | Media | Use of Social | Finalist
Adman | 30 Young Judge | Finalist (KFC: Let Mom Rest)
Adman | 30 Young Judge | Finalist (Netflix: Action Red Carpet)
🍭: Why ex-copywriter?
Ruthe is less T-shaped employee, more lollipop-shaped big kid. Think well-rounded creative with a writing shtick that holds up a swirl of sweet skillz… and a severe adult deficiency in corporate speak. If you happen to enjoy such a diabetically hybrid breed of creative, please say hello!