CPF Campaigns

MOBILE BANNER AD + BRANDED & DIGITAL CONTENT; COPYWRITER

MOBILE BANNER ADS
A series of animated mobile banner ads for a new mobile app.

BRANDED & DIGITAL CONTENT
Content of all sorts (long form blog posts, infographic, etc.) for the CPF website explaining the Integrated Shield Plan, and Are You Ready? blog.

Client: CPF
Publication: Are You Ready?
Agency: Wild Advertising

MOBILE BANNER ADS

Created as a series of animated gifs, we wanted something that was attention-grabbing both visually and textually.

INFOGRAPHICS & FACEBOOK POSTS

I’ve written so much digital content for CPF that it’s all a haze now, but the most memorable had to be the series of infographics which we created as Facebook posts to debunk common misconceptions regarding CPF. The series was very aptly named #TheyAllSay in true Singaporean style.

BLOG POSTS

Written with the average Singaporean in mind, these articles were written not just for the sake of data population; the intention was always to educate Singaporeans on the benefits of CPF schemes (and how to #CPFhack to their advantage!)