WIP.
All by Ruthe Kee
KFC: Let Mom Rest
Creative campaign for KFC Mother’s Day 2023, featuring a brand takeover of popular Thai mom brands.
KFC Billion Heirs
Creative campaign for KFC’s first-ever 2.4 billion-baht giveaway in Thailand.
Netflix: Heart of Stone – "Watch Her Action" Billboard
Billboard for Netflix’s action blockbuster Heart of Stone (2023).
Netflix: Heart of Stone – Action Red Carpet
Red carpet campaign for Netflix’s action blockbuster Heart of Stone (2023).
Proactive: Vaseline
Conceptualisation for Vaseline LBB 2022.
WT SG 2022 EOY Reel
Copywriter for WT SG’s 2022 EOY showreel.
Huggies Playbox 2022
Brand lead for Huggies Playbox campaign in 2022.
Kotex Soft Comfort 2022
Brand co-lead and copywriter for Kotex Soft Comfort product launch 2022.
AMILI Secondhand Food 2022/2023
Brand co-lead and copywriter for AMILI Secondhand Food donation drive 2022/2023.
Proactive: Sherwin-Williams 2022
Conceptualisation for Sherwin-Williams LBB.
Kotex Luxe 2022
Brand co-lead and copywriter for Kotex Luxe 2022 campaign.
Ensure – Are You Uncle or Auntie? 2022
Copywriter and art director for Ensure 2022 campaign.
Huggies #YouGotThisMum 2022
Brand co-lead for Huggies #YouGotThisMum campaign in 2022.
Kotex Soft Herbal 2022
Copywriter for Kotex Herbal campaign 2022.
Kotex Overnight 2022
Brand lead and copywriter for Kotex Overnight campaigns.
Wake Up With Kellogg's!
Copywriter for Wake Up with Kellogg’s! – Kellogg’s master brand campaign for 2022.
Dell – Alienware AW3423DW Behind-the-Scenes
Copywriter for 2021/2022 Dell accompaniment video for play at launch.
WT SG 2021 EOY Reel
Copywriter for WT SG’s 2021 EOY showreel.
Panbio COVID-19 Self-Test Kits 2022
Copywriter for Abbott Panbio press ads in 2022.