Ruthe’s Hybrid Hats 🎩

Kotex Luxe 2022

Kotex Luxe 2022

 

BRAND CO-LEAD

Curating Kotex as a brand that champions women’s progress and fights period stigmas. Responsible for campaign planning, copywriting, art direction, direction of animation and video production.

Client: Kotex Singapore
Platforms: YouTube, Instagram, Facebook, TikTok

 

IGS post

IGS post

Promotion Post
Stopmotion/pixellation piece we did by ourselves with the help of a professional photographer)

Giveaway Post
Stopmotion/pixellation piece we did by ourselves with the help of a professional photographer)

Personality Test Flowchart (part of FB Instant Experience post)

6s teaser

15s campaign video (Amplify)

6s echo

Proactive: Sherwin-Williams 2022

Proactive: Sherwin-Williams 2022

Ensure – Are You Uncle or Auntie? 2022

Ensure – Are You Uncle or Auntie? 2022