Proactive: Vaseline

CREATIVE

Creative conceptualisation for a Lightning Bolt Brief (LBB) at Wunderman Thompson, a call for proactive ideas. Presented in 2023.

Idea backed by CCO of WT SG (Unilever), Passion Council (WT APAC CCOs) and WT Global CCOs Bas and DB. Why wasn’t this launched? Timing. (‘:

Client: Vaseline
Platform: Proactive