Oct 31

Oct 31 AMILI Secondhand Food 2022/2023

BRAND LEAD, COPYWRITER

Crafting fun, light-hearted content in line with brand voice to raise awareness for the Indian and Malay communities in Singapore for AMILI, Southeast Asia's first and only precision gut microbiome company. (AMILI was lacking Indian and Malay poop for a comprehensive study of Singapore’s gut microbiome diversity.)

Responsible for campaign planning, copywriting, art direction, shoot, direction of animation and video production.

[ WINNING IDEA FOR WT’S INTERNAL AMILI LIGHTNING BOLT BRIEF ]

Client: AMILI
Platforms: Facebook, Instagram, LinkedIn, OOH (Bus Shelters)

(IG/FB – Video & Static) When your pre-loved nasi lemak decides it's time to berak, be a poop donor. #PoopSavesLives

(IG/FB – Video & Static) Time to take that dum style biryani. Be a poop donor today. #PoopSavesLives

(IG Reel & Static) We’re the garang karang guni when it comes to your secondhand food 💩 Click the link below to find out about how #PoopSavesLives today!

(IG/FB – Video & Static) When you donate your poop, you give us the scoop to the trillions of microorganisms living in your gut. Find out how to be a poop donor today. #PoopSavesLives