Kotex Soft Comfort 2022

BRAND CO-LEAD

Curating Kotex as a brand that champions women’s progress and fights period stigmas. Responsible for campaign planning, copywriting, art direction, shoot, direction of animation and video production.

Client: Kotex Singapore
Platforms: YouTube, Instagram, Facebook, TikTok, Spotify

ASMR post, made for TikTok! Responsible for everything from props to shoot to hand modelling to post-production (down to SFX recording)… guess you can say it’s hard to shake off my production roots!

Facebook Instant Experience
GIF loop tying product RTBs to items with soft and comfy cues