Huggies Playbox 2022

BRAND CO-LEAD, COPYWRITER

To encourage natural play between parent and child, Huggies created limited edition Playboxes bundled with every purchase of Huggies Naturemade.

We created a custom jingle for Huggies from start to finish (in just one week!), as well as a series of social posts that catered to consumers at every stage of the campaign journey.

Client: Huggies Singapore
Platforms: YouTube, Instagram, Facebook, Music

Campaign journey planning

Tilt-to-Pan section of the Facebook Instant Experience, where viewers were encouraged to interact with the social post.