MASJ Squad

2-MIN VIDEOS, SCRIPTWRITER / ASSOCIATE PRODUCER

The MERZ Aesthetics Serendipity Journey (MASJ) revolved around the idea of a group of women from diverse backgrounds coming together to form a squad of confident women who are unafraid and unapologetic in taking charge of their beauty.

After rounds of interviews and research (and with the client’s blessing), I wove together the narratives of 11 women from various APAC nations while retaining their individual and authentic voices.

I was also the AP overseeing the entire project from start to end. Responsibilities include producing the 2-day concurrent video and photo shoot with 50 people on set, coordinating with the various crew, agencies and clients involved in the lead-up to the shoot, creating staggered callsheets coordinating the 11 talents’ staggered flight schedules, and of course, ensuring we don’t overrun.

Client: MERZ Aesthetics
Agency: Whitewords
Studio: Arkchetype