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Arkchetype Website Rebranding

Arkchetype Website Rebranding

 

WEBSITE REBRANDING, START-TO-FINISH

Arkchetype is a local production house which was looking to rebrand its website. I redid their entire website using the Squarespace platform which I always advocate (ahem! *sponsorship pls*) for ease of use after I hand over redesigned websites to my clients.

Services I provided: Rebranding, concept for animations, tongue-in-cheek style writing for entire website (except blog posts)

Client: Arkchetype

 
 

ANIMATED HEADERS

Since the client wanted a website that had an edge of fun, I came up with the concept of animated headers to pump a little energy to an otherwise ubiquitous production house website.

The idea was that each of these animated headers would :

  1. Represent what the page was about,

  2. End with the Arkchetype logo, and

  3. Be fun!

 
“Videos”: What would a production person think of when they thought about being on set? We set about to capture some of these iconic elements.

“Videos”: What would a production person think of when they thought about being on set? We set about to capture some of these iconic elements.

“& More”: Naming this page took a little brainwork! I didn’t want to overpopulate the navigation bar with characters with “Miscellaneous” (which also sounds incredibly boring), and wanted to achieve the client’s hopes that they would not merely be classified as a production house, but as a one-stop-shop for all creative services a client can think of.Hence “& More”! Once we came up with this, the animation ideas were easy – we just threw in some fun elements that anyone can identify with.

“& More”: Naming this page took a little brainwork! I didn’t want to overpopulate the navigation bar with characters with “Miscellaneous” (which also sounds incredibly boring), and wanted to achieve the client’s hopes that they would not merely be classified as a production house, but as a one-stop-shop for all creative services a client can think of.

Hence “& More”! Once we came up with this, the animation ideas were easy – we just threw in some fun elements that anyone can identify with.

“Clients”: The copy on this page is a personal favourite of mine – The Alphas Maketh Arkchetype.It’s simple, in-keeping with the company logo with consists of the alpha from the Greek alphabet, and effectively conveys the idea that company places its clients’ needs first, before itself, because they are the ones who make the company.Plus, I got to reference pop culture icons that are close to my heart. Win-win!

“Clients”: The copy on this page is a personal favourite of mine – The Alphas Maketh Arkchetype.

It’s simple, in-keeping with the company logo with consists of the alpha from the Greek alphabet, and effectively conveys the idea that company places its clients’ needs first, before itself, because they are the ones who make the company.

Plus, I got to reference pop culture icons that are close to my heart. Win-win!

MASJ Squad

MASJ Squad

"Do You Think You're Beautiful?" MASJ Street Video

"Do You Think You're Beautiful?" MASJ Street Video