Scriptwriter for Mistral product video (2021).
All in Copywriter
The nötter Experience (2021)
Art Direction / Producing / Writing for brand film “The nötter experience” under The Common Folk x Metacommunique, for local artisanal nut brand nötter.
Spotify Ad
Concept for Spotify ad.
MASJ Squad
Scriptwriting and producing for MERZ Aesthetics campaign.
Arkchetype Website Rebranding
Rebranding (incl. writing, conceptualisation, implementation) for Arkchetype.
"Do You Think You're Beautiful?" MASJ Street Video
Scriptwriting and producing for MERZ Aesthetics on the streets of 5 Asian cities.
KINGS & PRIESTS
Created the KINGS & PRIESTS streetwear brand from scratch.
Going Places Magazine
Editorial and long form writing for Going Places, an online publication under URA and Mongoose Publishing.
Boo's Broo
Branding for local indie cold crew brand Boo’s Broo.
The Arbitration Chambers – Rebranding
Rebranding (incl. writing, photography, web development) for The Arbitration Chambers.
CPF Campaigns
Copywriting for CPF campaigns (mobile banner ad, infographics, blog posts) under Wild Advertising.
Eu Yan Sang
Copywriting for Eu Yan Sang Key Visual under Wild Advertising.
Skyline Magazine
Editorial and long form writing for Skyline Magazine under URA and Mongoose Publishing.
Seletar Mall Collaterals
Copywriting for Seletar Mall under Wild Advertising.
eBay Local Campaign
Copywriting for eBay under Wild Advertising.
VisitSingapore.com
Copywriting for VisitSingapore.com under Mongoose Publishing for Singapore Tourism Board.
羊羊得義 Bag O' Blessings
CNY Bag O’ Blessings design and copywriting.
ALEXIS Magazine
Editorial writing for ALEXIS Magazine under Hueblooms Publications. Food, fashion and beauty.
Stolen Brand Crafting
Brand copywriting for Stolen.